FINDABILITY
About Findability
Findability areas: Searchability and Information Architecture
About Findability
Findability tools: Search boxes
About Findability
1. Findability theory: What is Findability?
- Finding a website in the WWW
- Finding content on the Website
- Navigating a website with ease
- Tracing a website with ease
2. Findability areas: Searchability and Information Architecture
- Structured information
- Relevant information
- Indexable information
3. Findability tools: Search box and Google CSE
- Processing queries
- Retrieving data
- Ignoring stopwords
- Matching with autocorrect
- Filtering results
About Google CSE
What is GCSE?
About Google CSE
Where do you use GCSE?
About Google CSE
When do you use GCSE?
About Google CSE
How do you set up GCSE?
About Google CSE
Why do you use GCSE?
About Google Custom Search Engine
1. What is GCSE?
- Customised search engine widget
- Free API with Javascript
2. Where do you use GCSE?
- Webpages and blogs
- E-commerce platforms
- Portfolios, Libraries, Domains
3. When do you use GCSE?
- Testing structured data
- Prototyping User Experience
- Searching (a selection) of websites
4. How do you set up GCSE?
- Sign up for a Google account
- Define Sites to search, name and language
- Customise settings
- Get code and insert into HTML document
- Common issues
5. Why do you use GCSE?
- Quick set up
- Improved navigation
- Link to external webpages
- Boosted indexing
- Noticeable downsides
Alternatives to GCSE
Browser side
Alternatives to GCSE
Server side
Alternatives to Google Custom Search Engine
1. Browser side
2. Server side
Beyond search engines?
Filtering: Search vs Research
Beyond search engines?
Customising: Search vs Share
Beyond search engines?
Customising: Search vs Share
Beyond search engines?
Securing: Search vs Track
Beyond search engines?
1. Filtering
- Search vs Research
- Research engines: Wolframalpha,BASE, Europeana
2. Customising
- Search vs Share
- Social Media Networking: Youtube, Twitter
- Sharing websites and apps: WeTransfer, Photobucket
3. Securing
Summary
GCSE is a searchability tool
GCSE is a findability tool
GCSE is a marketing tool
Summary
1. GCSE is a searchability tool
- One common option for a wide range of users
- Many new alternatives available
2. GCSE is a findability tool
- Supports indexing and back links
- Can potentially improve SEO and SERP
3. GCSE is a marketing tool
- Promotes its business
- Monetises its database
Sources
1. Findability and Searchability
2. Google Custom Search Engine
3. Alternatives to GCSE
4. Beyond Search Engines
